OUR STORY
Founded on February 7, 2025, in Florida, NORMANDY CAPITAL LLC was born from a shared passion for real estate and investment. Created by Samuel Penalba, Charlotte Morel, and Nathalie Attias, our company specializes in acquiring, managing, and renting seasonal properties. With a strong focus on assisting French-speaking investors, we simplify the process of identifying, financing, and optimizing real estate investments. From vacation rentals to house flipping, our expertise ensures that every property is a successful venture.

Co-Founder and CEO

Samuel
PENALBA
Mr. Penalba has a strong background in business development, management, and real estate. His career spans over two decades, beginning as CEO of CBS News, where he led the company to a turnover of €21M and oversaw the sale of the group to JC Decaux. He continued to grow professionally as the Development Director at CBS News before moving to PENALBA Asset Management, where he managed a portfolio of 30 seasonal rental properties, generating €2 million in turnover. Since 2021, he has served as CEO of the Normandie Group, which includes multiple entities such as Normandie Holding (Asset Management), Normandie Finance (Mortgage Brokerage), Normandie Immobiliers (Property Dealing), and Normandie Villa Imperiale (Real Estate Development), with a group turnover of €16 million.

Charlotte
MOREL
Ms. Morel is a highly skilled professional with extensive experience in property restructuring, construction site management, purchasing, and business operations. She co-founded and has been the Managing Director of Normandie Immobiliers since October 2021, where she oversees property redevelopment projects, manages construction processes, and handles the sourcing and purchasing of materials. Additionally, she manages the company’s Instagram account. Prior to that, Ms. Morel co-founded The Buyer, a company based in Paris, France, where she managed financial operations, marketing, human resources (HR), and purchasing. She has also held roles in purchasing management at COSTES ACHATS, where she conducted audits, supplier negotiations, and budget planning for multiple prestigious establishments.